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Marketing data integration: Don’t neglect the fundamentals - VentureBeat

Marketing data integration: Don’t neglect the fundamentals - VentureBeat | The MarTech Digest | Scoop.it
From venturebeat.com - March 3, 2017 10:05 AM
  • Collectively exhaustive: Your connectivity layer should be “fit for purpose” for powering your entire stack, not just a component of it. 
  • Low maintenance: Your connectivity layer should eliminate, or at least minimize significantly, the overhead associated with maintaining third-party APIs. 
  • Open: Your connectivity layer should be partner and channel agnostic.  
  • Flexible: Your connectivity layer should be able to “translate” in order to support all of the various schemas utilized by each of the endpoints across your marketing stack. 
  • Secure: Your connectivity layers needs to be secure and reliable from end to end. 
Marteq's insight:

We don't see it yet, but a performance monitoring device that covers the integrated stack is needed. Software-based.

 

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New Study Confirms Marketers Missing Critical Technology Integration Capabilities - Forbes

New Study Confirms Marketers Missing Critical Technology Integration Capabilities - Forbes | The MarTech Digest | Scoop.it
From www.forbes.com - September 24, 2014 9:06 PM

A study of marketers released today confirms that the skills and technologies needed to deliver well-orchestrated omni-channel customer experiences are lacking at most companies. The research conducted by Signal, a marketing technology firm, quantifies the gap between expected benefits of integrated marketing platforms and the current state of fragmented systems. Over 90% of marketers believe that highly integrated platforms will help deliver more efficient programs, better customer experiences and higher marketing ROI. However, because marketers have on average 17 different applications that are highly integrated at only one quarter of the companies surveyed, fewer than 5% of marketers believe their platforms have them well prepared to move ahead with cross-channel marketing.

 

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Marteq's insight:

And you can access the study here: http://www.signal.co/resources/state-marketing-technology-stack/ 

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Five Key Elements to Integrated Online Marketing | XcelMedia | #TheMarketingAutomationAlert

Five Key Elements to Integrated Online Marketing | XcelMedia | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
From visual.ly - October 23, 2013 4:31 AM

 

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Marteq's insight:

I'd probably call this integrated inbound marketing, but nevertheless very nice.

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Chris Bantock's curator insight, October 25, 2013 6:28 AM

Excellent online marketing strategy mix that you should think about to focus the 'why' you dod what you do in social media
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