Infor and Marketo have agreed to tie together their core products and jointly sell them to businesses looking for sales and marketing software. The goal is to compete better with software giants like Oracle and Salesforce that have spent billions over the past few years to build their own sales and marketing software lineups. Executives from both companies confirmed the news, which will be announced later Monday.
Initially the two companies will focus on integrating or tying together Infor's customer relationship management (CRM) software with Marketo's marketing automation product but integration of other products will follow, Infor CEO Charles Phillips told Fortune.
I'm looking at this as a trial run for something bigger and better in the future. And it forces Act-On and HubSpot to do similar (even though HubSpot has its own CRM). So can this JV move towards M&A and then an IPO in late 2017? Or will the roll-up just continue? Betting on the former.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing