"Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly.

Infer’s Account-Based Behavior Scoring can help marketers identify marketing-qualified accounts (MQAs), drive engagement with the right people at the right times, gather faster feedback on ABM programs and measure pipeline acceleration.

The solution brings account engagement insight right into a company’s CRM system, so that go-to-market teams can see which people are showing increased activity. The solution can then pinpoint accounts that are likely to buy a particular product within a set time period. The solution allows marketers to analyze the quality of their ABM campaigns in real time and use the information to test various content, brand assets, channels and initiatives."

Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.

Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.

The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.

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Infer Inc., a leading provider of predictive technologies that help companies win more customers, today announced its launch of the first predictive prospect management platform for sales and marketing teams. Infer Prospect Management helps companies develop ideal customer profiles and expansion opportunities that unlock value with prospects and customers. The platform leverages artificial intelligence (AI) to make recommendations and trigger actions that help move prospects from one step in their customer journey to the next.

The new Infer Prospect Management platform enables segmentation using thousands of internal and external data signals, as well as predictive lead scores, to provide the most complete view of each prospect and help marketers and sales professionals determine their next-best programs and tasks.

Infer Prospect Management surfaces a wide range of attributes – from basic signals like contact title, company size or geography, to more complex characteristics such as a person’s role in the buying process, their recent marketing activity, their company’s overall fit for a product, or their current state within the customer lifecycle – along with detailed impact metrics. The platform empowers companies to easily define their high-value segments and buyer personas. Infer then triggers appropriate actions (i.e. recommended nurture programs, advertising, content, sales tasks, and more) for each profile group (i.e. “engaged SMBs”). Finally, the system helps companies expand beyond their existing prospects by analyzing outside data sources to identify new leads and markets to target next.

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