Your new post is loading...
Digest...
Marketing automation platform Act-On andIfbyphone announced a partnership today that integrates Ifbyphone’s call tracking with Act-On’s technology, helping marketers add good old-fashioned phone calls to their digital marketing metrics.
What that means is that Act-On customers will be able to monitor and track phone calls alongside other metrics such as website visits, email opens, and ad clicks, helping to build a better, more holistic view of return on investment for campaigns. Essentially it ties the last mile connection — you or me picking up the phone and directly calling a company — with the originating source of that engagement.
___________________________________
► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
I haven't seen/worked this, but the only thing on which I caution you is any delay from the time the call connects to the time that one hears the call coming in. At times there may be a 1-2 ring delay.