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The MarTech Digest
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Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.
Marteq's insight:
The article delves into the why.
Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing 
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AdWords Headline Formula #1. Keep it Simple (Stupid).
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CT for the details.
marketingIO.com bridges the gap between your MarTech and your in-house experience. Contact us. #MarTech #DigitalMarketing
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The process of generating ideas for blog posts should be based on:
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Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Marteq's insight:
And supplement with online headline testing tools. If you need recommendations, email me.
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic] - Marketing Insider Group
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Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Content - Which sets of words appear most often in the headlines of articles that go viral on social media?
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Writing - How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word headlines.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
SumoMe issued a Google Sheet version of this about a month ago, and I'm pleased there's now a more permanent web page.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.
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Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
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Oldie, goodie and still very pertinent.
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This scoop comes to you compliments of ineomarketing.com.
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The above just scratches the surface, so you'll want to click through for more details (many more), as well as a download of an infographic with additional tips.
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
Marteq's insight:
It's not this hint, that tip, whatever. It is, and always has been, what works for you and your audience. It's what I've been saying from the beginning: TEST! Halle-friggin-lujah!
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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄
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![What Makes a Good Headline [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/LQGgLJvixfvmEMWaxf_QdvL6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
Via QuickSprout. Worth repeating this infographic, as no other factor is as important as the headline (think of David Oglivy's quote).
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Digest... Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.
However, a recurring theme is that few if any headlines are tested continuously.
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Oglivy
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Marteq's insight:
The reason why I included this post is the David Oglivy quote: will always continue to amaze.
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Could This Headline Technique Double Your Click-Throughs Too? - Copyblogger | #TheMarketingTechAle
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![How to Create Eye-Catching and Effective Headlines [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/CIwwiAaIZSWO3Vz5k2xX-vL6dadsvGA8m9WNoVsbzkY=)
![3 Simple Tips On Writing Incredible Headlines That Stand Out [Infographic] - Marketing Insider Group | The MarTech Digest | Scoop.it](https://img.scoop.it/eWi_sZWf-_j8r9dn71P8yvL6dadsvGA8m9WNoVsbzkY=)
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The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.
Intermediate/ Digest...
The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite:
-- > Long, sometimes to the point of being rambling and incoherent
-- > Emotion-rich
-- > Few or no keywords
-- > Typically non-contextual
-- > Bank on shock/emotional factor
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Marteq's insight:
It's a beautiful combination if you can master it: an SEO worthy headline that triggers emotion. Yet few articles deliver this type of headline promise.
Janice Krako's curator insight,
January 28, 2014 8:00 PM
It's necesary to grab Google's attention but just how do you do it to be found easily?
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Basic/ Excerpts...
The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline. However the success of question headlines reportedly varies by topic or category.
That’s according to new academic research from BI Norwegian Business School in Oslo Norway. The researchers sought to determine empirically what sorts of headlines drive more click-throughs (CTRs).
The major takeaway from the study is that question headlines are more effective and question headlines that include or reference the reader (i.e., “Is this your new iPhone 4?”) are the most effective vs. a simple, declarative headline (“iPhone 4 for sale”).
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Marteq's insight:
And this leads to the need to be very, very targeted with your headlines! The best headlines are the ones where the respondent says "it was as if you were talking to me."
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Basic/ Condensed...
[The author] found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.
1. Create a “curiosity gap”: the headline needs to be tantalizing enough to get a reader to click through, but mustn’t give away the whole story.
2. Use numbers: Our brains can understand it more easily: The Takipi research found that while numbers work well in headlines, digits in particular are more shareable.
3. Choose the right words: These are the 27 most retweetable and sharable ones (click through for the full list of 27)
4. Make it scarce: The team from Takipi analyzed a bunch of tech blogs to see which posts were shared more on social media than others, and what they had in common. One of the things they found was that using negative, dark, and aggressive words in titles lead to more shares.
5. Don’t expect announcements to be popular (and turn them into a story instead): One of the most interesting things I found in my research was about what doesn’t work. It turns out that announcements generally get shared the least.
6. Know exactly who reads your posts and tailor your words to them: This could mean avoiding jargon or slang, keeping your word choices simple and your sentences short, or avoiding swearing.
8. Use more verbs and less nouns: Social media scientist Dan Zarrella analyzed 200,000 tweets that included links and found that those that included adverbs and verbs had higher click-through rates than those using more nouns and adjectives.
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Marteq's insight:
This is a must-reference article. You have to use these techniques when writing headlines and tweets.
Mark Pauze's curator insight,
December 19, 2013 9:28 AM
Don't miss out on these helpful social media tips! Research on how to get more social media hits.
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Basic/ Digest...
Here are three things you can do in your content creation efforts to get consumers to pay more attention to your brand.
Tip 1: Headlines
If you want to win the battle for attention, headline writing is a skill that you need to master. In the last three years content marketers have seen a radical change in the way we write headlines. Once sensational and provocative headlines were the purview of direct response advertisers and tabloids, but today they’ve gone mainstream. And for good reason — they work. If you want to rise above the clutter, your headline has to smack me in the forehead and get me to think, “I have to read this!”
Tip 2: Images
Your image selection is critical for both capturing attention and creating sentiment. The attention factor here is obvious: If you want people to read your headline, line it up next to the most interesting image or photo that you possibly can. Hint: If it looks like stock photography, it’s not going to win you any attention.
Tip 3: Optimize
Headline writing used to be mainly an art. Today, it is still partially art, but mainly it’s a science. To understand what content is working, you have to measure its impact, and optimize on an ongoing basis. I’ve written some headlines that I was in love with, but clearly no one else was. And, thanks to good analytics, I was able to find that out quickly and adjust accordingly.
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Marteq's insight:
I've collected more than a few articles on the art of Headlines.
If you want to learn more, go here, click on Filter, and search the tag Headlines.
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The most popular blog posts included these words in their titles:
• Smart
• Surprising
• Science
• History
• Hacks, Hackable, Hackers
• Huge/Big
• Critical
Over on Twitter, these words inspire readers to hit the “retweet” button most often:
• You
• Please
• Retweet
• Post
• Social
• Free
• Media
• 10
• Help
• Please retweet
• Great
• social media
• Follow
• How to
• Top
• Blog post
• Check it out
• New blog post
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Marteq's insight:
Useful information, based on analysis. Worth using. Article also has FB-oriented words.
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You need to write content that will actually sell. Here are 5 tips to write headlines worth testing.
Condensed...
5 easy tips for writing a headline worth testing:
-Understand the appeal of your product. Don’t guess what your users want! Talk to them. They will tell you why they like your product and will definitely tell you what they hate about it. Ask them through surveys, emails, over the phone, etc.
-Always add self-interest. If your target audience is left asking, “Why do I care?” or “So what?” then you have lost them before you even had a chance.
-Resist the temptation to be clever and practice being straightforward. You think you’re funny and/or smart and that’s okay, but your users don’t really care when it comes to headlines.
-Add curiosity to your headlines if you can. Curiosity has a lot of pulling power. If you can combine curiosity with self-interest, you usually have a winning headline.
-Test it before you test it! Once you have established the appeal, it’s time to write a straightforward, self-interest headline that promotes curiosity. Don’t try to get it right in the first 10 minutes. The best advice is to write as many headlines as you can and then come back and review them the next day.
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Marteq's insight:
The fourth one is the biggie: catching the recipient's eye that will pique their curiosity. I've always found that to be the most important element. HOWEVER...the other element that I'm testing and finding success is the use of characters in the subject line.
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![[TABLE] The Most (and Least) Effective Keywords in Email Subject Lines - Profs | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it](https://img.scoop.it/T_p6cXGnuKPJJdkFgFwdo_L6dadsvGA8m9WNoVsbzkY=)
Marteq's insight:
For those who are distributing content (which should be ALL OF YOU!).
- See the article at www.marketingprofs.com
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The infographic is a tad dated, but still spot-on.
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