Digest...

#1: Foster Relationships Before You Broadcast: You’ll want to make sure your hangout subject is something of interest to your audience. An easy way to do this is to find and talk with the right people to estimate their interest in what you have to say.

#2: Team Up With Influencers

#3: Get Your Creative in Order: Have a number of images and at least one teaser video you can use in promotional posts on Facebook, Google+, LinkedIn and Twitter.

#4: Spread the Word: If you haven’t been very active on Google+ up to this point, now’s the perfect time to start! Enhance your Google+ presence by making sure your posts are optimized for engagement.

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Digest...

Let’s explore some ways how Google+ can be used to improve online visibility, branding, and content marketing campaigns.

1. Boost Your YouTube Channel

Each of your Google+ Hangouts can be saved to your YouTube channel, allowing you to effortlessly build your video library. Even better is a new feature that allows Hangouts to be streamed live to YouTube, which can open up the possibility for reaching a wider audience.

2. Involve Others

One way to bring even more people to your Hangouts is to host Q&A sessions. These bring your audience together and provide personal interaction, making them feel closer to your brand, which also helps to humanize your brand. They’ll also be more likely to share the video link with their own social media audiences, resulting in increased reach for each of your Hangout sessions.

3. Establish Yourself As A Thought Leader

Demonstrating expertise in your field is invaluable to building and differentiating your brand. You should have a unique value proposition or perspective from which to add value through your publications.

When hosting a webinar through Google+ Hangouts, you can spend the weeks leading up to the event promoting it. This provides a great opportunity to create content like press releases, articles, social media promotions, and newsletters that tie into the upcoming webinar and encourage registrations. As you begin to generate buzz for your upcoming event, your business will enjoy increased exposure, attracting and building your audience.

4. Promote Your Hangouts

Whether you have an upcoming webinar or you just want people to join you for an occasional conversation, promote your Hangouts through social media, your blog, and email newsletters. A great way to build an audience for your Google+ content is to announce a regular Hangouts series that you promote through these channels. Give it an interesting name tied to a day of the week, and host them regularly. It doesn’t have to be every week, but choose a consistent date your audience can remember, such as the first Monday of each month.

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"Google hangout are becoming popular. Hangouts are free video conferencing calls with up to 10 people, done via the Google+ website or mobile app. Ins

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