While much has been written and discussed about the benefit of Facebook Graph Search (beta launched back in mid-January), few have gone into the specific value of Graph Search for B2B.

Key excerpt...

Using Graph Search to find targeted leads could be largely beneficial in that we could segment individuals based on location, what they like, who they’re friends with, etc., as suggested by a New York Times article written by Brian Blau, an analyst with Gartner, who states, “It could offer marketers a more precise signal of a Web user’s interests. It’s going to lend itself to advertising or other revenue-generating products that better match what people are looking for. Advertisers are going to be able to better target what you’re interested in. It’s a much more meaningful search than [just] keyword search.”

Conclusion...

While still in its early stages, Facebook Graph Search shows great promise as it already gives B2B companies the ability to save money, create a better culture, gain lead intelligence, and enhance customer and prospect relationships. To fully capitalize on the value of Graph Search, B2B companies will need to adjust their internal social media policies, external search strategy, and overall marketing plans.