Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait.

But what can you expect? How do you configure it properly? How do you run your first experiment?

If you’re reading this, you’re probably already using a testing tool like Optimizely or VWO. So, why give Google Optimize a try?

It’s a familiar UI.

• Your Google Optimize data will be available in Google Analytics and your Google Analytics data will be available in Google Optimize, allowing for: more advanced targeting, more advanced reporting, more advanced conversion tracking, etc.
• It’s free, so what’ve you got to lose?

There may be no such thing as a free lunch - but now there's a free CRO package that gives you the ability to run as many A/B tests across your site as you need. Almost half of smaller businesses don't currently utilize A/B testing, which will mean they're potentially losing vast sums compared to the revenue they could have been generating had they engaged in CRO. That's why this free tool is so powerful. It opens up the possibility of A/B testing to all players, regardless of size. Whilst currently there is a divide between larger businesses able to afford to use a paid A/B testing tool like convert.com (which is a great tool) and smaller business unable to use these tools because of their cost, this free tool from Google will allow all businesses to optimize their conversion rate.

The tool in question is Google Optimize, which was previously part of Google's enterprise testing and personalized package called Google Optimize 360. Google Optimize provides users with many of the features of Google Optimize 360, but without the enterprise level price tag.

Google Optimize is poised to rock the world of testing by integrating the capability to test with Google Analytics. We took a close look at Google Optimize.

Discover the most engaging customer experiences with Google Optimize (beta). Test different variations of your site and then tailor it to deliver a personalized experience that works best for each customer and for your business.