• Gartner sees an upsurge in inquiries in the areas of Ad Blocking, B2B Marketing Analytics, and Mobile Wallets, driving their inclusion in the Hype Cycle for the first time this year. 
• Predictive B2B Marketing Analytics has the potential to increase win rates, improve average deal size, and accelerate sales cycles. 
• Personalization continues to be a challenge for the majority of marketers. 
• Nine technologies have been removed from the Hype Cycle this year.