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Summary...
Gamification platform provider Badgeville yesterday launched a toolkit for the Salesforce.com cloud platform for building enterprise apps.
Badgeville for the Salesforce Platform empowers business leaders to drive higher user engagement across cloud-based applications built on the platform-as-a-service (PaaS) solution.
The announcement follows the launch of Badgeville's AppExchange solution, which enables businesses to increase engagement within their CRM applications.
This is interesting. We've been tracking gamification as it relates to B2B marketing, and here's Badgeville integrating with Salesforce. We haven't checked out the degree of integration, but it tells you how gamification can increase engagement.