Marketers Choose Responsive Email Templates Over Fluid Hybrid Design - eMarketer | The MarTech Digest | Scoop.it
Fluid hybrid design, a new email marketing trend, reduces the reliance on the media queries typically required for responsive templates to help the email vendor faster and more consistently across different email clients. Only 7.9% of marketing professionals said they use fluid hybrid design. Many still just use responsive templates, indeed 56.9% of respondents said they do. Nearly 20% of marketing professionals said they use both.