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ClickZ, in collaboration with business-to-business (B2B) agency BusinessOnline and 30 leaders in digital marketing, have launched B2Beacon – a collection of insights, data, tools and a new approach to help digital marketers in the B2B sector, improve their performance.

B2Beacon aims to provide free, unbiased educational resources including: a new approach called “The Company Buying Journey”; how-to guides to help users implement this approach at their company, and insights and case studies from the front lines. All resources are based on current research and real-world experience.

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Learn how LinkedIn's new University Pages will help you boost your university's social presence.

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Ready to give your university's social presence a boost? You're in luck! Last week, the professional social network LinkedIn announced University Pages.

A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one cornerstone of our strategy to help students at every critical milestone from campus to fulfilling, successful careers," said LinkedIn Director of Product Management Christine Allen in the blog post announcement on August 19th. 

While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks.

University Pages are not just a breakthrough for high school students starting their college search; they’re also important for your university's internet marketing strategy for several reasons. Most notably, your school’s marketing department now has the ability to connect with prospective students and their parents during the earlier stages of the college search. Historically, your school could communicate with those who had shown interest in information on your website or at a local event.

But starting September 12th, LinkedIn will begin allowing high school students to create their own LinkedIn profiles, instantly creating a new channel of online communication between your university and high school students conducting early research about colleges they may want to apply to in a few years. That’s a whole new world of content, information, and interactions for your school’s marketing team to consider and leverage. And the nature of LinkedIn allows more formal conversations and interactions to happen, compared to the informal/friendly nature of Facebook and the character limitations of Twitter.