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Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
Marteq's insight:
Dark marketing clouds ahead? Let us help you see clearly. Contact us. #MarTech #DigitalMarketing
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1. Augmented reality.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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![[FREE] Modernizing the Mix:<br/>Transforming Marketing Through Technology and Analytics - DataXu | The MarTech Digest | Scoop.it](https://img.scoop.it/TP1JDkZZ3vrVYn24N3rm0aWwCjYPSNRaTxwW-1h4YRQ=)
DataXu surveyed 532 marketers across the U.S., the UK, Germany, France, Spain and Italy to uncover the role and impact of technology on the strategy and day-to-day operations of marketing teams around the world.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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Hype Cycle for Digital Marketing and Advertising, 2016
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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Marketing Strategy - B2B marketers are hungry for information about marketing dashboards and lead generation, according to recent research from Bombora.
Marteq's insight:
QR codes?
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
It's an hour, but such that you can poke around. Scooped so that you can compare/contrast.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
For B2B: skip #3; #6 is a given; #5 is priority; MIA: predictive, personalization, data-driven
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
EXO B2B's curator insight,
February 22, 2016 8:22 PM
Working with many CMO in different B2B firms, it will be interesting to follow theses trends
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Not having a fun time with IT? marketingIO can act as your buffer to get the job done.
Marteq's insight:
Of the 23, pick one. Mine? Webinars.
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MarTech requires constant optimization to continually squeeze ever improving performance.
Marteq's insight:
Damn, if you're not managing digital, then you really should reexamine your priorities.
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A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology
Dwight Holcomb's curator insight,
April 28, 2015 7:23 PM
There are more and more fantastic tools available to marketers, many of which are free. 
Agence Incomm's curator insight,
April 29, 2015 5:52 AM
Une liste d'outils pertinents pour du marketing digital. 
Margaux Tounissoux's curator insight,
April 30, 2015 11:05 AM
Some basic tools to explore whatever your role in the organisation
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![[FREE REPORT] Digital Trends for 2015 - Adobe and Econsultancy | The MarTech Digest | Scoop.it](https://img.scoop.it/11ascy-FDfl7StfmfQu5OPL6dadsvGA8m9WNoVsbzkY=)
iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Marteq's insight:
Behind a quick registration form.
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![What Works Where in B2B Digital Marketing? [Infographic] - B2B Infographic | The MarTech Digest | Scoop.it](https://img.scoop.it/CECTQEu8wsG7MeWloP1oQvL6dadsvGA8m9WNoVsbzkY=)
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Digest... 1. Winning with websites Websites still matter. And guess what? They might actually count as a classic piece of content marketing. Think about it. Where do people go as a result of all your marketing communications? Where is the one place you have total control over message, first impression and access to engagement statistics?
2. Getting found and staying found Having a search engine optimisation strategy for your business helps to provide a structured approach to identifying the words that your customer and prospects use to then position your products and services to meet their needs.
3. Targeted touch points with high impact email Email marketing is so much more than the email. It is the seduction of a problem resolved, the usable and useful nature of the solution, the context in which it is offered and where it is housed. Consideration, too needs to be given to the power of putting the right content in front of the right people at the right time. Email is still the only direct way to access the people you want to interact with most.
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Marteq's insight:
The basics, but I think we're all beyond that by now.
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Marteq's insight:
Another take on the digital marketing process.
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Excerpt... This research, commissioned jointly by Celebrus and Teradata and conducted by MyCustomer.com, asked digital marketers from the UK, France and Germany about: • Their digital marketing priorities and challenges. • If they have a single customer view, what data they are using and where it is stored. • The benefits they are seeing from a single customer view and their future plans. • The analytics they are undertaking and how it is improving their marketing results. • How customer analytics is being resourced and how things will change by 2016. • The importance of personalisation and the role of real-time now, and in two years.
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Marteq's insight:
UK, France and Germany focus.
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![The Science of B2B Online Marketing [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/Hcu24x4_ZO9b5azkMTYd4_L6dadsvGA8m9WNoVsbzkY=)
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Marteq's insight:
The infographic is from Circle S, emanating from the heart of the great Commonwealth of Virginia.
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Excerpt... Forrester has written about enterprise marketing software (EMS) for almost a decade and in the course of that 10 years, there are a meager two things that have stayed the same: 1) the name and 2) the fact that we're talking about technology marketers use. Beyond that, the EMS space has undergone enough major change to be almost unrecognizable from earlier renditions. To that end, I just published a new/old report called "Let's Revisit The Enterprise Marketing Software Landscape (Again)" that builds on our existing years of research but offers a signifcant makeover to the categories and how we think about the components of the marketing software technology stack. Where used to put capabilities into four pretty traditional buckets - marketing management, brand management, relationship marketing, and online marketing - now we offer four new buckets, based on our contextual marketing research. The four new categories are interactions, analytics, insights, and automation.
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Marteq's insight:
Those four buckets are spot on. Hoping someone has a copy.
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![How to Unclog Your Sales Pipeline [Infographic] - Salesforce | The MarTech Digest | Scoop.it](https://img.scoop.it/3lINPNIFQctBjH1LPTM4fvL6dadsvGA8m9WNoVsbzkY=)
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__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digest... The report "Plan, Don't Hope, For Lead-To-Revenue Benefits" (subscription required) gives marketers a framework -- and offers three actionable tools — that can be used together to jumpstart and sustain a benefits realization discipline in your marketing organization:
-- > The L2RM benefits results chain identifies the relationship between benefits. The L2RM results chain make it easy to see the causal relationship between benefits at the tactical execution level (e.g. improve campaign performance) the strategic level (e.g. increase marketing contribution to pipeline) and the business level (e.g. increase profitable revenue).
-- > The L2RM benefits register helps expose the full potential of your L2RM initiative. The benefits register is a listing of all potential positive outcomes of the L2RM program, which you can derive from results chain modeling or other approaches. You should develop the benefits register before you develop your business case.
-- > The L2RM benefits realization plan keeps the focus on key L2RM outcomes. While it's useful to identify all important outcomes on the benefits register, you can only realistically manage for a limited number of outcomes. If your benefits register has, say, 25 entries, then you might consider developing benefits realization plans for five to 10 of those outcomes.
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Marteq's insight:
If anyone has a copy, please let me know: would love the opportunity to review. joe@ineomarketing.com.
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