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Email design et gabarit

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that your organization remains for. A letterhead must be innovative as it will send the message to the clients that your organization is all around prepared to deal with their requirements. Letterhead Design Services

This article provides statistics from numerous email marketing research studies that prove that email marketing campaigns should focus more on mobile rather than desktop. Too many e-mail marketing campaigns focus on how the e-mail will be seen first on a desktop computer before considering how it looks on mobile. Yesmail, a company focused on e-mail marketing solutions, analyzed data on more than 5 billion marketing e-mails and found that 49% of all e-mails were opened on a mobile phone device. Despite these results, the majority of e-mails aren't being designed and written for the mobile experience.Consider that within Apple’s iPhone e-mail app, only about 30 characters can be seen within the subject line. That’s dramatically less than the 140 characters you get for a post on Twitter. If you’re not leading with the most compelling information at the beginning of your subject line, it very likely won’t be seen by half of your readers. Another report from Movable Ink shows that 62% of e-mails were opened on mobile devices, which includes smartphones (48.07%) and tablets (13.79%), while desktops accounted for only 38%. Again, demonstrating the proliferation of mobile e-mail penetration. Email marketing campaigns focused on mobile are no longer an afterthought and should instead be a forethought due to the fact that millions of people are walking around carrying access to their e-mails right in their palm. 

In this interesting article, it discusses about marketers who focus on developing e-mail advertising should also focus on creating effective mobile version of their e-mail advertisements. The rate of users checking their e-mails on mobile devices have increased to a all time high of 52%. Marketers have been very slow in creating mobile versions of their e-mail ads especially under the iphone and android platform. If marketers want more effective e-mails ads to draw the attention of their audience, they need to develop ads that are penetrating to the mobile device users. 

I believe that marketers need to expand on all outfits of marketing if they want gain the attention of their audience. I agree that some people have different methods of checking their e-mails, and that it is important that marketers develop ads that suitable for whatever methods or devices they use to check e-mails. Creating effective mobile e-mail ads is a good way to increase click-through rates, and potential customers. 

This article analyzes company's email marketing tactics. It's important for them to focus on how the email appears on a mobile device. As the article discusses, 91% of Americans have a cell phone and 52% of those receive emails. They should take this into account, because most of these people probably are checking their emails on their phones. 

Another thing to keep in mind, is that the subject line should be very direct in the beginning. With 82% of all mobile messages being viewed on the Apple iOS email app, marketers should realize that only 30 characters on shown on the email in the list view. They only have a certain number of characters to catch the eye of the consumers. 

Although marketers have always focused on how the email looks on the PC first, they should be considering how it looks on a smart phone before anything else. It shouldn't be an afterthought, because more and more individuals today are using their smart phones before their PC.