Is there room for another genius in the marketing tech and intelligence space? Datorama, the New York-based data management and activation platform, believes there is, and today launches Datorama Genius, an AI engine designed to surface optimization paths for platform users.
In a conversation before the launch, Datorama's CMO Leah Pope broke the Datorama platform down into three layers: an integration engine, an insights engine, and an activation engine. "There's intelligence in all three buckets," she said. Genius puts AI into the insights layer.