What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. businesses and their attributes. It supplements these with conventional data sources to capture businesses with a limited digital profile. In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com, batch imports from others) and shows how well each attribute correlates with success.

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For all the talk about “real-time” insights, it turns out that very few marketers are actually looking at their data sources every day. At least that’s one of the takeaways from a new Domo-sponsored report [download page] that presents study results suggesting that marketers are disconnected from (drumroll…) data. Domo’s survey of 301 marketers indicates that no more than one-third of respondents are checking – on a daily basis – any of the data sources they use.

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