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![The Nitty-Gritty of Dirty Data [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/LMAUz0ExfZ6BoTQA_nHSMfL6dadsvGA8m9WNoVsbzkY=)
If you have a dirty data problem, it's obscuring who your customers really are and costing your company sales. Here's a side-by-side comparison of what dirty and clean data look like. 
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Up to 6.5 percent of your marketing/sales data loses validity every month. Data enrichment tools help solve this problem without manual efforts.
Marteq's insight:
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Marteq's insight:
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Data cleansing & Data appending for successful email list cleaning and maximum email marketing ROI
Marteq's insight:
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Marketers know the duplicate record problem well. Multiple records for the same person or account signal that you have inaccurate or stale data, which leads to bad reporting, skewed metrics, and poor sender reputation. It can even result in different sales representatives calling on the same account.
Marteq's insight:
Way too much info to summarize here, so please CT. BTW: we ALL suffer from this.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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The point is: keep your data clean so that you continue to build yourself as a reputable marketer.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing