Increasing revenue can be as simple as studying (and closing) the gaps between what your customers would gladly buy, and what you are currently offering. Easier said than done.
Digest...
The TransDR approach is simple but powerful. They interview company stakeholders and management, sift through company-customer correspondence, and then engage groups of customers in casual, non-research settings via customer focus groups. After trends emerge, they tailor quantitative surveys into relevant areas of concern, and “marry” the data and insights to create actionable results that can be leveraged into increased EBITDA, operational improvements, and a working group of brand advocates.
When asked about the risks companies run by not giving enough attention to customer issues, Robinson replied, “Unless you’re talking to you customers on a regular basis and in the right ways, there are likely some disconnects out there that are creating real costs and causing you to lose substantial revenue and profitability. We find disconnects in every audit we do, and our results are guaranteed. Most of what we find is never even on management’s radar screen.”
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InMoment has posted a copy of the report: http://info.inmoment.com/2017-Forrester-Wave-CFM-HP.html
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