See why writing to sell doesn't have to be difficult. Check out this graphic for 5 basic tips that will help persuade consumers to purchase from you.

I had a thermodynamics professor in college that would have something to say about this infographic: Entropy increases throughout the day.

Discover 20 creative writing prompts that you can use to combat writer's block.

Simply put, the customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

1. New
2. Threats
3. Curiosity
4. Shortcuts
5. Authority
6. Anger
7. Greed

In it, Martin uses the fMRT process, which is short for functional magnetic resonance imaging to “get a glimpse into the head of consumers.”

Here’s what he found:

• “Our brains usually run on autopilot, despite making us believe we know what we are doing.”
• “90 percent of all purchasing decisions are not made consciously.”
• “Most purchasing decisions take as little as 2.5 seconds.”
• “Brodmann Area 10 in the human brain’s frontal cortex is activated if someone ‘thinks a product is really cool’. This area is linked to self-awareness and emotions.”
• “Brands and products that evoke our emotions, like Apple, Coca-Cola or Nivea, always win.”

When you accept the role of mentor with your content, your business accomplishes its goals while helping the prospect do the same.

Here’s the reality -- writing a sales email doesn’t have to be that hard. You don’t need to pay hundreds of dollars to learn one technique, and you can actually write a successful email in a few minutes.

How? Read this guide. Because I’m going to do three things for you:

Reveal why every sales email can be boiled down to 6 distinct types: Each individual email is different, yet they all fall into one of 6 categories.

Dissect successful emails and show you what works: I’ll break down real-world emails and show you the repeatable formulas you can use in your emails.

Give you email templates you can use today: I’ve got templates based off the emails I’m about to show you. They’re proven to work and all you have to do is download them and enter your own unique information.

It’s free, it’s easy and if you still can’t write your own email I give you the actual templates to fill in. And remember, we’re talking about selling something, so these templates will focus on selling in the email or driving to a landing page.

On one side, there's on-page SEO - the part of SEO that's relevant here: the practice of understanding which signals the Google algorithm uses, and helping it rank your content for the right keywords:

On the flip side, there's copywriting. Copywriting has been around for centuries, and has been refined by advertising greats like David Ogilvy and John Caples as well as living legends like Gary Bencivenga. Put simply, copywriting is writing to persuade, convert, and sell.

Let's break down what you'll learn in this article:

• Effective copywriting to get attention, clicks, conversions
• The on-page optimization Google actually cares about
• How to strike a blance and write for both humans and Google

Through countless hours of research and numerous studies, psychologists and social scientists have come to a consensus on the five most powerful words in the English language.

You

Free

Instantly

Because

New

Include Emotion in Your B2B Content
What does research say about emotions in the B2B buying process? They play a far larger role than you think. 

And of Course…B2B Buyers Use Logic Too
While buyers use more emotion in their decision than consumers, they also have to line up all the facts. But most B2B content doesn’t give them what they want in this respect either.

The Amount of Trust Buyers Give Your Content Depends on Its Source
How your buyer comes into contact with your content directly affects the amount of trust they give it. If they stumble across a blog post or get the exact same content from your sales team, they place a far different level of trust in it.

Buyers, Including Millennials, Want Their Content in a Certain Format
Both veteran and young professionals still prefer plain ol’ text.