The company stated that Contently Live can enhance lead generation initiatives with:

• Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms;
• Built-in Document Analytics for embedding and optimizing lead forms in downloadable content like white papers and E-books;
• Smart ad units that recommend relevant content to visitors; and
• Analytics that track lead captures and conversions back to successful content assets.