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Content scoring is a process that reveals exactly how many leads and opportunities a piece of content generates. Unlike pageviews, uniques and shares, content score applies an actual numerical value (a “content score”) to the content an organization produces based on how leads, opportunities or closed deals interacted with that content.
Content scoring is a game changer for marketers. It reaches beyond the “vanity” metrics that are often used to measure content marketing success, but provide little insight into what is resulting in won business from the top to the bottom of the sales and marketing funnel. This new insight will allow us to connect in a more meaningful way with our audiences and deliver the right content at the right time.
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This is a post that focuses on Kapost's content scoring capabilities, which further reinforces the need for a content management system as a part of your overall marketing tech infrastructure.