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From
moz
Competitive analyses help you evaluate your competition’s strategies to determine their strengths and weakness relative to your brand. When it comes to digital marketing and SEO, however, there are so many ranking factors and best practices to consider that can be hard to know where to begin. Which is why my colleague, Ben Estes, created a competitive analysis checklist (not dissimilar to his wildly popular technical audit checklist) that I’ve souped up for the Moz community.
Marteq's insight:
No registration required to gain access to the checklist. Please click through for the link.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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"1. Let Facebook tell you how your competitors are running their ads.
4. Spying on who your competitors’ followers are.
Marteq's insight:
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers. #MarTech #DigitalMarketing
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Marteq's insight:
From a digital marketing perspective. Doesn't include the obvious, e.g., product, sales, financial, etc.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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Tools You Can use
Marteq's insight:
CT for strategies. But I wanted to scoop some of the recommended tools.
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
#MarTech #DigitalMarketing
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Search and analyzing competitor data is so crucial and detailed, and the Internet has grown so significantly, you have tons of different factors to consider when tracking your competition. Thanks to the competitive intelligence softwares, E-commerce companies now have ability to accurately know how their products and channels are performing among the competitors. With the help of the data that they are going to collect via competitive intelligence software, they can boost their sales and conversion rates, know the real position in market without spending tons of time.
Marteq's insight:
Excellent list. Please CT for the 15 tools, with pricing and links.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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"1. OPEN SEO STATS
Marteq's insight:
CT for the details, pricing and links.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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Marteq's insight:
FWIW: we use Crayon.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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From
moz
Longer, more thorough documents tend to do better in the search results. We know that's true, but why? And is there a way we can use that knowledge to our advantage? In today's Whiteboard Friday, Rand explains how Google may be weighting content comprehensiveness and outlines his three-step methodology for gaining an edge over your competitors when it comes to meeting searchers' needs.
Marteq's insight:
CT for the video. Only 8 minutes, but great content.
Curated for you by marketingIO: One Source for All Marketing Technology Challenges. See our solutions. #MarTech #DigitalMarketing
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In step one, it is critical that you give prospects one thing to remember you by. Give them one thing (that they know) to compare you to. Establish the difference and make that the focus of everything you do–to get noticed.
Marteq's insight:
Email your comments to joe@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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"Identifying search competitors is the first step in a competitive analysis. There are a few different ways to unearth search competitors. I recommend:
Competitive analysis should also focus on competitor strategies and tactics. You don’t want to blindly copy your competitors, but if they’re securing links that are relevant to your site, you should consider implementing similar tactics in your own campaign. A good method to uncover competitor tactics is to examine which keywords and pages drive organic traffic using SEMrush.
The next step in a competitor analysis is digging into the backlinks themselves — which means using Majestic (or your preferred backlink explorer).
Content analysis is an important piece of any competitive analysis. You should take a moment to understand what content is available and popular with your audience. To discover these topics, you need to analyze your competitors’ content and find which articles, infographics, videos and so on have been most popular."
Marteq's insight:
Great case study example when you CT.
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Backlinks Hub's comment,
September 24, 2020 9:27 PM
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Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
This is OUTSTANDING!!!! A keeper: bookmark this!!
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
Looking for something similar for LinkedIn, other than manual drudgery.
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![Win/Loss Analysis: Strategize Your Results [Infographic] - Profs | The MarTech Digest | Scoop.it](https://img.scoop.it/NxniX29xKoa7deY8MdPe5fL6dadsvGA8m9WNoVsbzkY=)
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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RivalIQ: Competitor Social Media and SEO Analytics by Douglas Karr on Marketing Technology
Marteq's insight:
One of the better competitive tools out there.
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The following provides a list of tools and resources for gathering and maintaining effective marketing intelligence: Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.
Marteq's insight:
For beginners:
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From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
Marteq's insight:
Another gem, and one of the best articles on Competitive Analysis that I've come across. You really need to click through and get neck deep in this, and while you do that, create an action item list for yourself and others.
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iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.
Marteq's insight:
Generally speaking, these BPs are applicable to almost anything. Regardless, be cautious about the tool selection.
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Digest... →Lesson #1: Your competitors might be calling you out →Lesson #2: Uncover your competitors’ campaign structure and strategy →Lesson #3: Know when your competitors run new special offers →Lesson #4: Get new landing page design ideas
► Receive a FREE daily summary of The Marketing Technology Alert ◄
Marteq's insight:
I've collected some great information on competitive research, and you can find it here: http://www.scoop.it/t/the-marketing-automation-report/?tag=competitive+analysis
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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Not until we comprehensively understand what people are using to find our client’s products or services in search engines, can we begin identifying issues and focusing on high-opportunity areas. Your SEO strategy is only as good as the keyword research that went into it. ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Outstanding, step-by-step process, made very simple. Excellent material.
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Digest... Following is a 4-step process for performing your own competitive analysis for SEO. There are many different strategies and tools one could potentially use, so feel free to adapt this framework to best suit your needs.
1. Identify your keywords
2. Identify your competitors It’s very likely, however, that you also have direct competitors who you know nothing about. This is where using competitive intelligence tools can help. SEMRush and Keyword Spy are great tools for determining which sites or pages are ranking for your chosen keywords.
3. Determine the authority of your competitors A key aspect of competitive analysis will be determining how authoritative your competitors’ sites are. Without this information, you may find you have unrealistic expectations or aspirations for your own site. Some factors you’ll want to consider include the age of a domain, the number of unique linking root domains to the site, and the “Domain Authority” of the site, courtesy of Moz’s Open Site Explorer.
4. Compare your site and pages with those of your competitors’ My favorite tool for getting a detailed comparison of up to four sites is QuickSprout. Another is Internet Marketing Ninja’s Side-by-Side Comparison Tool, which will give you data like page size, number of links, and words on a page, keyword density, meta data and linking structure of the page.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
It's not that hard, it's just that it takes time which is the reason why it doesn't get done regularly and properly. This four-stepper takes away the pain.
Shrawan Choudhary's comment,
March 3, 2021 3:09 AM
https://www.trickyenough.com/how-to-increase-domain-authority/
How to Increase Domain Authority of Any Website or Blog?
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Digest... In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.
It isn’t very difficult to outrank your competition and generate more search traffic than they do. All you have to do is follow the steps above, using SEMrush and the CSV file you export.
Once you do that, make sure you focus on writing and promoting high quality content. It works so well that by following my own advice, I have been able to increase Quick Sprout’s search traffic by 74%.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
You need to click through and review this approach: really brilliant stuff and easy to implement.
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From
moz
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Intermediate/ Digest... Look at three free stand-out tools that you can start using today to begin assessing the content performance of your and competitors’ websites:
1. Socialcrawlytics.com Overview: One of the best established social share counting tools reviewed by Dave Chaffey in 2012, Socialcrawlytics allows you to analyse the social sharing performance of any given URL. By evaluating how content has been shared across multiple social networks, you can begin to determine what content is getting the most traction on which social network and how it is performing versus objectives.
2. Quick Sprout Overview: As with many of the best tools available, Neil Patel’s Quick Sprout is an all-round website analysis solution but has a number of very useful features that provide useful insights into how content is performing.
3. BuzzSumo Overview: Whilst BuzzSumo provides much of the functionality offered by Socialcrawlytics and Quick Sprout, the tool’s simplicity, ease of use and speedy performance means it still offers some really useful insights for those looking for a quick snapshot of how a website or web page’s content is performing across multiple social channels.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Now a necessary part of your overall competitive analysis, and it's a helluva lot easier with one of these tools.
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And these are the top tools for competitive keyword search.
Click/tap to view the original article.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing