"What are chatbot-ready videos like? Short and to the point, like an SMS message, and persona-based. That doesn’t mean abandoning long-form videos. Existing videos can be repurposed to make them chatbot-ready and viewer-friendly with clickable chapters. Viewers looking for specific information can be directed to the appropriate chapter. Interactive video services like HapYak make this easy. They also make it easy for you to offer video viewers the opportunity to branch to specific information—just like a chatbot.

You can extract segments from longer videos to make them accessible in other contexts. You can make persona-based explainer videos. Your engineers and other subject matter experts can create stock (or personalized) answers to FAQs. They can add graphics with simple video tools like ViewedIt. Constructing your explainer and other videos in Q&A format, rather than in the usual problem-solution-benefits approach, will yield more chatbot-ready videos."