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The Channel Operating Model outlines the key processes and activities required to build, manage and grow a successful indirect business. The model offers a holistic approach required to support partners and establish channel excellence, providing a cross-functional mapping for channel sales, channel marketing and channel operations. The model reveals a total of 72 individual processes and activities across five key components or stages: Plan, Recruit, Engage, Grow and Measure. 
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IT consultants' growing appetite for marketing-based revenues comes as advertising agencies face tighter restrictions on pricing and margins. While they continue to tweak their numbers, IT consultancies are swooping on clients or cross selling their services to the marketing departments.
Marteq's insight:
I'm starting to conclude that MarTech shouldn't be owned by Marketing.
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The biggest reported challenges in the survey are:
Marteq's insight:
The channel needs to be treated the same as the direct sales team. How else can your product be properly represented?
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Marteq's insight:
Do ya see #1? Do ya??
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![The Importance of Multichannel Marketing – Statistics and Trends [Infographic] | The Invesp Blog | The MarTech Digest | Scoop.it](https://img.scoop.it/OJF1XuW7CRknEeqojHaKN_L6dadsvGA8m9WNoVsbzkY=)
More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers
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With multi-channel, marketers simply had to ensure that they were engaging customers in whichever key battlegrounds pertained to their particular field. Omni-channel is all of this and more. It’s all of these levels of customer interaction delivered as a concerted effort, as cohesive elements of the same interactive whole.
Marteq's insight:
It's what we always say: Be There.
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A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search.
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Marketing Strategy - Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
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Marteq's insight:
And this is the reason why you never report process, and only results.
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Marketing Strategy - Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch and R2i.
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Cutting edge or bleeding edge. The real answer: go where your customers are.
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![New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - HubSpot | The MarTech Digest | Scoop.it](https://img.scoop.it/y0ctjvxSaoq001P926bM5fL6dadsvGA8m9WNoVsbzkY=)
Check out the newest data on the most and least effective channels for customer conversion. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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Excerpt... Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%). In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%. The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
Marteq's insight:
Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.
Michael Chretien's curator insight,
September 5, 2013 9:41 AM
Infographic says it all. SM then Email and website marketing rule. I would put a tad bit of caution as it is a rather small sample (187) of uncertain quality people surveyed. |
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![The Top 10 Revenue Impacting Marketing Activities [Infographic] - Uberflip | The MarTech Digest | Scoop.it](https://img.scoop.it/izkO6GtjWtlkfzXyUj4z7vL6dadsvGA8m9WNoVsbzkY=)
Excellent framework, and you'll need to click through for the full treatment.
Click/tap to view the original article.
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