Personalized notification platform Boomtrain announced today a new integration with Oracle’s Marketing Cloud that could make marketers’ lives a bit easier.

The integration provides a predictive personalization platform for email marketing through the Oracle Cloud’s B2C Responsys component, which enables marketers to conduct campaigns via emails, website ads, text messages or social media ads.

Boomtrain specializes in machine learning-based personalization for email and push notifications, and this is the first machine learning solution for Responsys. Machine learning uses pattern recognition to learn from previous examples, thus improving effectiveness as it acquires more data — without being specifically programmed for the improvements.

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The marketing tech platforms Boomtrain and Marketo are forming an integration that will allow companies to better personalize content for web consumers.

Marketo already captures lots of customer data while hosting website and email marketing campaigns. Boomtrain can use elements of that data to predict the best piece of content to next show specific consumers.

For customers that use both Marketo and Boomtrain, the targeted content can be delivered via email or on-website campaigns managed through the Marketo platform.

Boomtrain now becomes available through the Marketo LaunchPoint partner marketplace.

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