Leadspace announced that it has partnered with Madison Logic to add B2B customer intent data to its platform. The company said the partnership will give B2B marketers insight into their customer buying research, helping them score and prioritize leads for immediate action.

"By bringing together best in class insight and intent data at the individual level, Leadspace's clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates," said Doug Bewsher, CEO of Leadspace, in a statement. "Predictive Analytics is moving rapidly from the realm of early adopters, to a must-have requirement for every B2B marketing team."

The company also unveiled Profile Wizard, a self-service tool designed to automate the process of building Ideal Customer Profiles (ICPs).

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