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Scoop.it!
IBM heralded interoperability, particularly related to its marketing applications and agency services businesses. Bluewolf gives IBM iX a stake in non-IBM deployments. 
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Scoop.it!
Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables marketers to audit current business and technology performance, and recommends actions to generate ROI from marketing automation investments.
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