Blueshift, which has offered a personalization platform since 2014, is today launching a new service that it says allows marketers to tailor their own.

Other platforms offering personalization — like Oracle’s Responsys or standalone recommendation engines like RichRelevance or MyBuys, as well as what his company has previously offered — are “cookie cutter,” co-founder and CEO Vijay Chittoor said. That is, they rely on attributes recorded to relational databases, and they offer a limit set of personalization options.

By contrast, he said, the patent-pending processes employed in the new Studio accept a wide range of real-time event streams reflecting user behavior from sites, apps, wearables, Internet of Things connected devices and other sources, as well as from a customer relationship management (CRM) system. Studio then allows personalized templates to be created for emails, display ads on the web, mobile notifications and other channels.