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3 Banner Ad Best Practices Debunked - Convince & Convert

3 Banner Ad Best Practices Debunked - Convince & Convert | The MarTech Digest | Scoop.it
From www.convinceandconvert.com - January 20, 2016 8:40 PM

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Marteq's insight:

And as usual...TEST!!!

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Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing

Banners Don’t Drive Leads in B2B Marketing - B2B Digital Marketing | The MarTech Digest | Scoop.it
From b2bdigital.net - March 8, 2013 8:24 AM
If your goal is to deliver leads, don't make banners the core of your B2B marketing program.
Marteq's insight:

We're pretty sure we've all gone through the math regarding the CPL from banner ads (with or without retargeting). With rental lists, they're probably the worst performing lead gen tactics out there. We have a take on lists for purchase, but we'll hold that until we see someone address this in an article (our take may surprise you).


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