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Digest...

CoPilot is a sales automation system that Autopilot says takes the grunt work out of sales, provides much higher numbers of warm leads, and can be implemented in companies using any marketing automation system — or none at all. Plus, in the process, will allow sales people to focus on what they do best: selling. There’s been a trend lately of sales teams using low-end marketing automation systems to do what CRM doesn’t typically do: help with outbound. But marketing automation systems, by design and by name, are not really intended for salespeople, nor are they typically tailored for the specific sales process.

“In one corner marketing has marketing automation, in another corner sales has CRM, but there is this third corner where sales development representatives live and that’s who CoPilot focuses on. Marketing doesn’t want salespeople using their marketing automation solution, and CRM doesn’t have the technology to help automate outbound prospecting. So instead, we’ve seen task driven applications try and tackle this problem: email tracking, email reminders, and template management for email clients like Google Apps.”

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