Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
"PWAs were introduced in 2015. Because they use less data than a regular mobile app, they first took off in emerging markets that suffer from poor internet connectivity.
Now they’re taking off around the world. Hundreds of global marketers use them to create more seamless mobile user experiences.
It’s not hard to see why leading brands would embrace PWAs. They realize the need to provide the best mobile experience for users―regardless of platform." 
No comment yet.
Sign up to comment
Scoop.it!
Bots are computer programs that simulate conversations with humans, only with no direct human involvement. In other words, there is no “man behind the curtain.” Everything the bot needs to know to converse with a real human is built into its algorithm. This concept is also known as artificial intelligence, or AI.
Marteq's insight:
Think about this: Bots have apps as a backend, i.e., the bot is the UI to the app. So process this sequentially: first app, then wrap the app with the bot.
RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.
#MarTech #DigitalMarketing
Scoop.it!
Composer 2 still allows anybody to quickly build a mobile app for consumers, but the real focus now is on making it easy for anybody in an enterprise (or even a small business) to build internal line-of-business apps without having to touch any code. Like so many startups before it, AppGyver also found that selling to developers is hard, but its solution clearly fills the needs of the enterprise. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
If you've been thinking about it but haven't gotten around to it, here's your chance.
Scoop.it!
From
auth0
When you think B2B SaaS customer acquisition, you often think content marketing, advertising or direct sales. But it turns out that one of the cheapest, most powerful forms of customer acquisition are B2B app marketplaces. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
A fascinating and superb review of the different marketplaces. If you're thinking about this, click through.
Scoop.it!
Digest... Salesforce ExactTarget Marketing Cloud launched Journey Builder in July to help marketers create a complete customer experience across Web, social and mobile channels.
Journey Builder for Apps extends this capability by enabling marketers to deliver automated custom content and messaging—including emails, targeted ads, push notification and SMS—via apps. The sending of content can be triggered by data like, for example, a customer's physical location or app usage.
Salesforce said the tool lets marketers create specialized customer Journey Maps, which can send personalized information to customers based on actions they take in apps, on websites or through other digital interaction with a brand. Companies can set up wait times and custom triggers to leverage real-time data across sales, marketing, service and communities. Pre-built journeys templates can also assist marketers in on-boarding new app users by creating good first experiences.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
It's the ExactTarget part of the SFDC Marketing Cloud. App Marketing is so specific that it makes sense to build a solution around this vertical.
Scoop.it!
From
radius
Digest... Before LeadMD launched their benchmarks program, they identified the motivations of their customers, as well as the pain points. To benchmark a prospect’s CRM, LeadMD has developed a set of questions around marketing automation use and performance. After prospects have answered all the questions and filled out a simple form, LeadMD produces a benchmark report that compares a company’s performance to the performance that other companies report.
After just two months of offering marketing benchmarks to prospects, the LeadMD sales pipeline doubled, and the company closed a quarter of its forecasted revenue.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
The power of free apps.
|
|
The best page for more information: https://developers.google.com/web/progressive-web-apps/
Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech