When whiteboard animation videos unite the latest discoveries in neuroscience, psychology, and marketing research, they can become one of the most lucrative mediums in your Web marketing toolkit.

Let's look at the science behind attention spans.

1. Simplicity secures highly focused attention

2. Metaphors maximize memory retention and universal understanding

3. Whiteboard animation ignites emotion-fueled mentalizing and a desire to share, share, and share

The attention, memory, emotion, and mentalizing networks in the brain are hooked up to decision-making and motivational centers that control our actions. By designing a fully customizable whiteboard video, you are harnessing the potential to set all those networks on fire, successfully inspiring and promoting customer action.