Amplero, an AI-backed marketing solutions provider, announced the expansion of its Artificial Intelligence Marketing Platform (AIM), to help marketers deliver improved customer experiences while enhancing topline revenue.
Amplero’s new AIM platform includes a new machine-learned insight feature that identifies and notifies the marketers about insights on campaigns, customers, and KPIs to ensure these insights are implemented across their organization. The feature also provides insights on unpredictable customer behavior, future course of creative development, and continuous monitoring of campaign efficacy.

Using automatic aggregation of behavioural data, Amplero now enables the mapping of ‘customer influencer ego networks’ that identify the number, strength and intensity of connections, as well as the influence a customer has over the behaviours and actions of these connections.