Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

Digest...

1. Establish Feedback Loops

Track what content works and what does not by establishing feedback loops between the content team and the marketing groups responsible for content distribution.

Without hard, quantitative feedback, the content team has no insight into how their work is performing.

2. Actually Use Your Persona and Buying Stage Research

Targeting specific prospects based on persona and buying stage is an oft-preached best practice, but it quickly falls by the wayside when marketers feel under water. Unfortunately, this negligence leads to irrelevant and valueless content. Instead of saving time, you’re wasting it on a final product that won’t get any traction.

3. Evolve Your Personas

Personas, though, are not a one-and-done project. You have to continually refine your understanding of the people you’re trying to reach and how they consume information, particularly as new channels and networks emerge.

► Receive a FREE daily summary of The Marketing Technology Alert ◄

Basic/ Excerpt...

Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email.

This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on.

Movable Ink is a company currently providing this technology as part of its email build and insights platform, a layer that sits on top of a company's email service provider.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).