AdRoll, the retargeting and advertising company, is announcing a new product today called SendRoll, which will extend the power of retargeting to email marketing. AdRoll’s new product draws on email’s strengths and augments them with the power and scale of retargeting.

Around 700 customers have already signed up in the pre-release, and many are seeing clickthrough rates double while using the tool. The product, which is available now, touts a “1 click” setup process and is aimed at creating even more marketer autonomy from IT. And since the better data marketers inject into advertising campaigns, the better the outcome — it would make sense that the same would hold true for email.

 

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