Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360.

But timing is everything. Text messages sent after contact via telephone has been made improve conversions 112.6% over average conversion levels, whereas those sent prior to phone contact convert at roughly 4.8% below the average rate.

Salespeople may consider sending as many text messages as the engagement requires. Sending three or more purposeful text messages after contact has been made with a prospect can increase conversion rates 328%.