Spend some time reviewing your page performance metrics from the past. Were there any articles that should have been major performers but never lived up to their potential? Anything that was once a powerhouse, but audience interest dwindled? Spend some good hours updating the talking points in your content to reflect the latest trends and information. Research your long-tail keywords and use these phrases organically within the content, to ensure that Google recognizes the usefulness of your page to the people who would benefit from it most.

Google’s algorithms favor domains with an ongoing flow of fresh content, but they also favor pages that were published recently. To update your content without sacrificing its seniority benefits, make sure that the new version sits on the same URL as the old.

Using this powerful tactic, one recent experiment yielded a 66-percent lift in organic traffic to old blog posts.

By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google.

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Want to get more out of the amazing content you publish online? Of course you do! Writing guest blogs takes a lot of time to research the topic, write engaging content, provide images, and pitch to quality websites. My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.

Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.

3 Strategies for Reposting on Your Website

Method 1: Reference with a summary

Method 2: rel=canonical

Method 3: 301 redirect