How to Write Headlines Google Will Love & You and I Will Click, Read, and Share - Search Engine Watch | #TheMarketingTechAlert | The MarTech Digest | Scoop.it
From searchenginewatch.com - January 28, 2014 7:29 AM
The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.


Intermediate/ Digest...


The headlines from viral sites like Upworthy, on the other hand, espouse principles that are usually diametrically opposite:

-- >  Long, sometimes to the point of being rambling and incoherent

-- >  Emotion-rich

-- >  Few or no keywords

-- >  Typically non-contextual

-- >  Bank on shock/emotional factor

 

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