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10 Tips for Getting More from Pinterest Marketing 
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Marteq's insight:
This scoop comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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The reality is that Pinterest is not a place for customers to engage with brands like they do on other social networks. Rather, Pinterest is better suited for discovery and for helping consumers find information, ideas, products, and services. Marketers know to go to Google to increase their brands' visibility and awareness but don't think about Pinterest in the same way — and that's a mistake. Don't get us wrong; we're not saying that Pinterest is the next Google. But Pinterest is taking steps that make it more Google-like with its intent-based search and auctioned-based ad pricing, all while maintaining vestiges of a social network.
Marteq's insight:
Yup...
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Pinterest’s ad tech evolution took a big step forward Tuesday when it rolled out new targeting tools and first-party data matching.
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Marteq's insight:
FYI, but low on the totem pole.
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The Salesforce Marketing Cloud now has an integration with Pinterest, which the companies say will allow marketers to make “pinners” (Pinterest users) part of their overall digital marketing plans. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
Marteq's insight:
FWIW for the B2B Marketer.
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![A Cheat Sheet For Marketing On Pinterest [Infographic] - CoSchedule | The MarTech Digest | Scoop.it](https://img.scoop.it/rPqRzJIStXXe0DDQw-nPMPL6dadsvGA8m9WNoVsbzkY=)
Pinterest marketing is a powerhouse! It's a network with ideal demographics and active users. We learned some fascinating facts about Pinterest users.
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WebTech Group's curator insight,
August 7, 2014 10:41 PM
Pinterest drives traffic to your site and more importantly adds valuable links back to your website enhancing your sites SEO.
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Condensed... Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing.
Insight 1: Viral Nature of Pinterest Turbo-Charges Reach The first test revealed that the average reach per follower on Pinterest is 12.2 over a 30-day period. That means that, on average, a brand’s followers saw 12.2 of that brand’s pins during this 30-day period.
Insight 2: Click-Through Is Close To Search Results Data across 1.1 billion impressions resulted in an average click-through rate of 1.1%. That’s an incredibly strong number that blows away click-through rates of banners ads, which hover around 0.1%. Note that a click-through on Pinterest is a tougher “double click rate” because it takes one click to highlight an image on Pinterest, and a second click to leave for a website.
Marteq's insight:
Not a big proponent of Pinterest for B2B, but these stats are compelling and tough to ignore (albeit B2C oriented). But there's always a first mover advantage for enterprising B2B marketers. Will it work for you? Test, test, test.
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Marteq's insight:
h/t to http://www.marketingtechblog.com
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Use this blueprint to build the perfect Pinterest profile for your business and stop leaving referral traffic on the table for your competition to receive.
Marteq's insight:
We're just not certain of the efficacy that Pinterest offers to the B2B marketer as a supporting social media tool to distribute content. Sure, 25% of the Forture Global 100 leverage Pinterest for business, but is this the right tool to spend resources vis-a-vis SlideShare, LinkedIn, Google+, etc.?
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Pinterest is one of the fastest growing social media platforms on the market today, but B2B organizations haven’t all figured out how to make it work. Recommended steps... Optimize Your Pinterest Profile Describe What You Do Create Unique Content Determine Your Pinterest Audience Always Have a Call to Action
Marteq's insight:
We've yet to find justification to use Pinterest for B2B marketing, regardless, the article offers one argument. Fairly certain the argument falls flat when looking at social media data.
Paolo D'Ambros's curator insight,
February 21, 2013 8:35 AM
i think that Pinterest is very important for keep out inspiration. I often use PInterest for my graphics project.
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Need pixel dimensions and sizing information for Facebook, Twitter, Google+, YouTube, Pinterest, or LinkedIn? We put it all in one handy graphic. Via Martin Gysler
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Jose Maria Hernandez Montes's curator insight,
February 2, 2013 4:56 AM
Great!! Thanks a lot Martin, this is very helpful lol 
Dotty Scott's comment,
March 18, 2013 2:09 PM
Google+ and YouTube have changed everything graphical since this was created,
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Pinterest Best Practices for Business: A) Complete Your Profile
B) Keyword-Optimize Your Pinterest Profile Using the Boards - Create boards on your Pinterest account that relate to keywords for which you would like to rank. C) Pin Images Based on Your Targeted Audience’s Interests D) Run Pinterest Contests E) Monitor Who Is Pinning Images From Your Website - Use the following URL to see what people are pinning from your website: http://pinterest.com/source/yourdomain.com F) Measure Your Pinterest Traffic - use Google Analytics to see how much traffic you are receiving from Pinterest compared to other social networks. Receive a daily summary of the The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected): http://bit.ly/WMHtmo
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![30 Top Pinterest Tools You Must Try At Least Once [Infographic] - Social Marketing Writing | The MarTech Digest | Scoop.it](https://img.scoop.it/g6URjFxK2yVgVJyH1XZgTvL6dadsvGA8m9WNoVsbzkY=)
![Advertising On Pinterest – A How-To Guide [Infographic] - Prestige Marketing | The MarTech Digest | Scoop.it](https://img.scoop.it/mwWTjS1IYZzQP4vHVf9IOPL6dadsvGA8m9WNoVsbzkY=)
I only scooped these ten tips. There's a full guide when you CT.
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