Will this impact marketer's organic results? Yes it will -- although it’s hard to say how exactly. While fewer ads could increase organic traffic, a fourth ad above organic results could also push results down the page to a point that lowers traffic. When you consider that the further down a result appears in SERPs, the lower the clickthrough rate it receives, it’s reasonable for us to assume there’s going to be a negative impact on organic traffic.

It’s also important to remember that this is one of many significant changes to the SERPs in the past few years. The introduction of the Featured Snippet and Knowledge Graph results created even more distractions from the traditional blue links that represent organic results. As marketers, you should be paying attention to the types of results that are being displayed in SERPs for keywords that you’re trying to rank organically for so that you can provide content that’s formatted optimally.

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

As reported and confirmed by numerous sources, Google will no longer be showing ads on the right hand side of its search results pages.

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► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

Digest...

→Lesson #1: Your competitors might be calling you out

→Lesson #2: Uncover your competitors’ campaign structure and strategy

→Lesson #3: Know when your competitors run new special offers

→Lesson #4: Get new landing page design ideas

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► Receive a FREE daily summary of The Marketing Technology Alert ◄

Digest...

1. It’s There When They Are Searching

2. It Can Complement Your SEO Efforts

3. It Provides the Ability to Change Messaging in Real Time

4. It Can Have a Broad or Targeted Reach

5. It Can Provide Lift to Other Marketing Strategies

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Digest...

Google’s AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came to how the company matches their ads to search queries: either only show the ad when the query exactly matched the keywords they set up in AdWords, or allow Google to also match the ad to keywords and phrases that are very similar to the original one, including variations like plurals or misspellings.

Starting in late September, that option is going away and Google will always automatically include all of these close variants when it tries to match an ad to a search query.

Many advertisers like to have total control over when exactly their ads will appear, but Google is now taking some of that control away from them. In return, the company says that those advertisers who opted into close variant matching back in 2012 saw their clicks go up by 7 percent while their clickthrough and conversion rates remained about the same.

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Top Enterprise PPC Campaign Management Platforms by Douglas Karr on Marketing Technology Blog

Basic/ Summary...

PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics.

Acquisio

Adobe Media Optimizer

DoubleClick Digital Marketing

IgnitionOne
InsideVault

Kenshoo Search

Marin Software

SearchForce

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Basic/ Excerpt...

What’s definitely true is that Facebook worked hard on taking advertising to the next level during 2013, and in the following months we’ll probably continue to see more changes to its ad products and also to the News Feed algorithm.

But it’s not just Facebook, other networks like Twitter and LinkedIn have also been working on improving their advertising offerings throughout the past year. Should you expect similar moves from other networks? I don’t know, but you should start rethinking your social marketing and how your business has been reaching its audience all this time.

Simply putting out epic content, optimizing your post, adding hashtags and scheduling at the best times across all networks will no longer cut it in 2014.

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