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KickFire, the leader in IP address intelligence and company identification technology, announced that it has partnered with Metadata, a leader in intelligent B2B demand generation, to enable B2B marketers to optimize marketing spend and reduce customer acquisition costs.
Metadata’s intelligent demand automation platform generates ‘look-alike’ prospects and matches profiles of ideal customers with multi-channel targeted advertising campaigns. Utilizing KickFire’s IP address-to-company identification technology, Metadata customers are now able to increase identification of companies across its multivariate, account-based marketing (ABM) campaigns.
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KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B marketers to optimize their account-based marketing (ABM) strategies using firmographic data and IP address intelligence.
Additional Account Watchlist features enable marketers to:
Actively monitor, segment and prioritize target accounts;
Identify when accounts show active demand and real-time buying intent;
Receive instant alerts and automated reports for target accounts showing a lift in engagement;
Engage with target accounts early in their buying cycle;
Communicate directly with decision makers within the Demand Unit; and
Leverage KickFire’s firmographic data, including industry, revenue and employee size, to match new accounts to an Ideal Customer Profile (ICP).
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KickFire Prospector is a free prospecting and sales automation tool. Available as a Chrome browser extension, KickFire is designed to streamline the prospecting process by reducing the time a salesperson spends identifying accounts. The sales automation tool enables a salesperson to discover specific personas and decision-makers within an account, qualify leads and push them into a CRM without having to leave a website.
Other features of Prospector include:
- Verified firmographic information, such as industry, revenue, department, title and social profiles;
- Direct email addresses and telephone numbers of key decision-makers;
- Real-time analysis of web technologies (analytics, marketing automation, advertising, retargeting, etc.) used by a company; and
- Integration with major CRMs.
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Kickfire, VisiStat’s companion Chrome plug-in, allows you to get a wealth of information about a business when you are visiting their website. The plug-in itself is free. You only pay a nominal fee for detailed contact information including phone number and email address.
With KickFire, all you do is go to a website and click on the KickFire button in Chrome. KickFire instantly presents both technical and business information. It will show you key members of the company and which digital tools they are using, and can even connect to popular customer relationship management platforms (CRM).
If you are relying solely on customer-provided information, you might be intrigued by the detailed information you can get with VisiStat and KickFire. For sales prospecting, KickFire might be just the tool that your sales professionals can use to get better insight into their sales opportunities. For the more sophisticated investigator, give VisiStat a test-drive to see who is visiting your site. You might be surprised to discover who is spending time perusing your digital display table. Reaching out at just the right time might be the competitive advantage you’ve been seeking.
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KickFire is very good at what it does, and partnering with Metadata makes sense. See the forthcoming webinar details.
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This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing