Sales acceleration platform InsideSales is today reinventing itself.

The company, which has provided a platform to help salespeople find leads and the best ways to close deals, is announcing that it is opening up its crown jewels as The Predictive Cloud. This is the first time its predictive analytics engine, fueled by its massive collection of sales-related data, is available to outside application developers.

The company describes the new service as the “world’s first predictive cloud for sales,” because any app builder can now add InsideSales-driven strategy to its product via an API.

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