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Salesforce is getting into the computer vision business with a new tool designed to let users easily train a custom image recognition system.
Einstein Vision, as it’s known, allows users to upload sets of images and classify them in a series of categories. After that, the system will create a recognizer based on machine learning technology that will identify future images fed into it.
While Salesforce customers will have to wait a couple weeks before Vision is generally available, the company announced Tuesday that other Einstein features based on machine learning techniques are live.
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That original bias towards serving B2C customers remains in the current IBM Marketing Cloud user base, though the company also provides plenty of software tools to B2B users looking for marketing automation help. While there are still a few faithful customers on the SMB scale, today the company's offerings are primarily geared towards the middle of the market and enterprise-scale operations. The ideal customer is primarily an organization large enough to have its own in-house marketing department comprising several team members. IBM Marketing Cloud's software is positioned as a "leg up" offering to organizations that are outgrowing the capabilities of standalone marketing email providers and small-business marketing automation packages. Signing on with the Marketing Cloud is a smart step for marketers who are ready to start setting up more sophisticated marketing campaigns that respond automatically to consumer behavior.
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Q: How do you organize your marketers to deliver on that vision?
For each initiative, we create a cross-functional team of experts. We call these “Diamond Teams.” Each diamond team has discipline experts (with a specific area of marketing expertise), an industry or profession expert (such as financial services) and a product expert (such as cloud software, application development tools, flash storage, etc.).
This structure allows our teams to build deep expertise, and to bring that expertise to drive outcomes in an agile manner. Diamond teams focus on not just what we sell, but also on who we serve, so we can deliver insight and value.
The goal is for Diamond teams to be self-directed. To be able to sit down around the table and work together. It has been exciting to see the energy come to life.
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IBM heralded interoperability, particularly related to its marketing applications and agency services businesses. Bluewolf gives IBM iX a stake in non-IBM deployments.
Besides being a big Salesforce partner, Bluewolf also manages deployments from vendors including Marketo and Oracle.
While Bluewolf has CRM and mar tech systems integration expertise, IBM iX brings depth in UI/UX design and experience, cognitive analytics and mobile experience.
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For digital marketers who have invested in IBM’s Marketing Cloud as well as other vendors’ digital tools, Ensighten is now offering more flexibility.
The tag management firm has announced that its data collection mechanisms can now be used to provide data for IBM’s Universal Behavior Exchange (UBX), which is designed to exchange data between commonly used marketing platforms.
The cloud-based UBX is a exchange of individual behavioral data between systems, so that marketers don’t need to contact IT to integrate, say, mobile marketing platform Vibes, social media marketing platform Shoutlet, and IBM’s Marketing Cloud.
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Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables marketers to audit current business and technology performance, and recommends actions to generate ROI from marketing automation investments.
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A developer ecosystem? Marketing through digital channels? It’s a bit of a shift for IBM, whose technologies typically require heavy customization. But as – cue that famous Forrester report – CMOs become the chief buyers of tech, IBM needs to make its products more accessible.
Salesforce, Oracle and especially Adobe all push a platform model. IBM is different, traditionally focusing on tools that, through heavy customization, can be bolted together. Yes, IBM has a marketing cloud, at least by name. But while competing clouds represent an entire portfolio, IBM’s marketing cloud is essentially a tool within a larger umbrella of marketing tech.
Strictly speaking, IBM’s cloud-based marketing stack centers around email marketing inherited from Silverpop and mobile push messaging inherited from Xtify. There’s also, within the marketing cloud, Journey Designer – analogous to Salesforce’s Journey Builder tool. Other applications often associated with IBM’s marketing cloud, such as IBM Digital Analytics and an ecommerce platform through WebSphere Commerce, are actually separate portfolios.
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IBM is acquiring global strategic Salesforce consulting partner Bluewolf Group in an effort to extend the company's cloud services capabilities.
Bluewolf, a consulting firm and a Salesforce Global Strategic Partner with operations in five countries, has been an expert in Salesforce for over 15 years and the firm boasts of completing over 9,500 successful Salesforce projects.
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IBM has confirmed its acquisition of Ustream, provider of cloud-based live video streaming services. The company is also forming a new unit for housing its cloud video services.
Ustream delivers live and on-demand video to about 80 million viewers per month for a broad range of clients. Its broad customer base includes NASA, Facebook, Samsung, Nike, and Discovery Channel.
IBM plans to expand its cloud-based services with an acquisition of Ustream, provider of live-stream videos, and with the creation of a new cloud video unit.
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IBM launched a new service aimed at helping marketers manage the surges of online activity that can overwhelm Web infrastructure.
The service will be available for businesses in manufacturing, telecommunications, banking and retail verticals. Its goal will be to stop companies from missing e-commerce sales and other online opportunities, according to an IBM commerce press release.
IBM consultants will look at a client's Web design and analytics to identify any hurdles that would slow a sudden influx of traffic. Their analysis would include recommendations not only to handle traffic during a surge, but also to address potential security concerns.
iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.
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Digest...
IBM on Tuesday launched a new email application for businesses that integrates social media, file sharing and analytics to learn a user’s behavior and predict interactions with co-workers. The application is part of IBM’s attempt to shift its focus to cloud computing and data analytics from the hardware services that have long been the company’s bread and butter. The new email service, known as IBM Verse, includes a built-in personal assistant that can learn from a user’s behavior and draft responses to emails based on similar previous interactions. The service is delivered through cloud computing and will be available in IBM’s Cloud Marketplace. IBM’s enterprise mail service, known as Notes, is used by 25,000 companies worldwide, and more than 50,000 use IBM’s social platform for businesses, IBM Connections. The company hopes IBM Verse will eventually replace Window’s popular Outlook. ► Receive a FREE daily summary of The Marketing Technology Alert ◄
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"Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
The companies have joined forces to partner Twitter’s data with IBM’s analytics tools to better inform business decisions. Through the partnership, IBM and Twitter will offer a set of enterprise applications that analyze tweets based on geography, public biographical information, and the emotion expressed in the tweet. IBM also plans to train 10,000 employees to consult with businesses on the best use of Twitter data.
The new applications could improve marketers’ understanding of "affinity categories, purchase habits, purchase readiness, and more" "
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Speaking to The Drum Taylor revealed that IBM has to be extremely careful in the way that it markets Watson, because it wants to focus on how the platform can be truly transformation to people’s lives, rather than the novelty aspect – such as when it beat humans on US game show Jeopardy.
“Here is a computer essentially that managed to beat human beings at a very complex game show and so it had this kudos and interest amongst people,” she remarked.
“It’s a great advocate really to get people to think about computing and technology in a different way. But in terms of how we market it we have to be a little bit careful because everybody is really interested in it; we could profile Watson at every event we go to and on every web page, but we have to keep focus on how you use this capability to be really game-changing and transformational.” ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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DIgest...
IBM just launched a new cloud computing big data "analytics" tool that could be big competition for another new not-yet-announced Salesforce product that does the same thing.
Because today, IBM told the world that it, too, is offering the same kind of big data analytics cloud, and that its cloud is using IBM's world-class language processing technology called Watson. That means that you'll be able to ask (as in type, not speech) in normal language questions about your business, and Watson will understand what you mean and offer answers.
IBM will let business users import their business data from wherever they keep it like spreadsheets, documents stored in Google Docs or Box, databases like Oracle or Teradata, IBM's own older-generation analysis tool Cognos, or even ... Salesforce.com.
And on top of that, IBM will be releasing all this for free, at least at first. IBM said it will use the "freemium" business model, which generally means free to use in limited circumstances. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says.
Basic/ Digest...
IBM has launched ExperienceOne, an integrated portfolio of cloud-based and on-premise offerings that it says help clients deliver deeper, more valuable customer engagements by bringing together marketing, sales, and service practices. Experts say it's smart of IBM to combine solutions that serve what were previously silos, like marketing, sales, and services functions. Customers interact with brands across those functions and across channels and marketers must embrace their colleagues across the organization to achieve a consistent and responsive engagement approach for customers and prospects. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Digest...
The goal, for each, is to be able to support one-to-one marketing at global scale. That means embracing big data, big tech, and big cloud — not to mention big price. But these companies’ customers, which are global enterprises who have traditionally relied on mass media to communicate to anonymous blobs of customer segments, are moving from a one-to-many communication model to a one-to-one communication model. They want to know their customers’ names, their preferences, their needs, and their desires — and be known by their customers as a trusted, likable partner. Big Blue is all finished picking up every single piece of its planned full-scope marketing experience suite. And conversely, it also doesn’t mean that IBM will buy everything it believes its customers need or want in marketing tech. Frankly, in a space that is exploding this fast, even a giant like IBM can’t afford the cost or the time. Bishop has another plan: partnerships and integrations, via APIs. The solution is IBM’s Smarter Commerce Alliance, with more than 140 partners, and its Digital Data Exchange, with over 100 partners. Through these, and via APIs, IBM plans to allow its customers the freedom they want — and need — to experiment. For Bishop, the end goal is not the technology alone, but the combination of software, service, and support that big enterprises like IBM are known for, and consider competitive advantages vis-a-vis smaller, more resource-constrained upstarts. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Excerpt...
So, what does Silverpop bring to IBM’s Enterprise Marketing Management solution? • A 100% SaaS solution that IBM can sell immediately, which is in keeping with IBM’s stated commitment to move to the cloud • Email service capability that is stronger than that currently available in Unica - though questions remain about how Silverpop’s ownership and storage of data will work with much larger clients with existing data warehouses. • The vision (with some technical execution) for customer profiles based on behavioral attributes, a topic that Silverpop pioneered, but has left open for others to claim a lead. • A credible offering for B2B marketing automation. • Access to mid-market firms that IBM has not previously targeted - though we’re dubious about whether that is actually a competitive advantage for IBM at this juncture. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Intermediate/ Digest...
IBM announced plans to expand its IBM Interactive Experience consulting services with a $100 million investment. The goal is to open 10 new IBM Interactive Experience Labs around the world, adding 1000 employees to the division's existing 5000. The Labs will provide consultation and digital marketing solutions for clients' mobile, social, and advertising efforts. It will also offer the use of IBM's existing marketing platforms for data analytics and design, as well as the services of IBM Research Labs. While it may sound like IBM's taking on digital agencies, it's less about the creative side of things and more about data. IBM is playing to its strength of offering analytics solutions for those seeking customer analytics. To that end, it's offering three new products to serve the marketing data sector: Intelligent Customer Profiles: A service that helps brands digitally collect information on consumers, their preferences and demographics proactively, rather than building up data through third party or tracking. Influence Analysis: Analytics program that identifies potential brand advocates and consumers with social influence. Customer Identity Resolution: this is a service that looks to create a single profile of a customer across all the enterprise data and marketing solutions. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Basic/ Excerpt...
The InterWebs were buzzing this morning with an Atlanta Business Chronicle article reporting that IBM is negotiating to buy Silverpop. My only reaction was, What the heck took so long? The other enterprise-level B2C email vendors (ExactTarget, Responsys) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. So it was a totally safe bet that Silverpop was fielding many offers as well. With $50 million in funding, most of it provided years ago, it was an equally safe bet that Silverpop had some investors eager to cash out. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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IBM Connect starts today, and as a B2B marketer you'll want to be aware of announcements, reports and interviews coming out of this conference. A quick prelude...
IBM Connect starts today in Orlando. And the story here for IBM is about the chief marketing officer and that high-ranking executive in human resources. For marketing it means reaching customers and prospects. Talking to people here it’s clear that adoption of social technologies still has a way to go. I spoke to one person who helps people in the company adopt social technology. She said one executive said he has an “open door,” policy. He emails people about what he is working on and he pushes out three videos per week. But when asked about using IBM Connections, he says he does not want to blog. A bit of misunderstanding on his part that she could correct but still a clear example of still prevalent misunderstandings.
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