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The MarTech Digest
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Google has shared more details of its plan to replace Flash with HTML5 by default in Chrome. In September 2016, Chrome will block Flash content that loads behind the scenes, which the company estimates accounts for more than 90 percent of the Flash on the web. In December, Chrome will make HTML5 the default experience for central content, such as games and videos, except on sites that only support Flash.
Marteq's insight:
One day we will all live Flash-free.
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With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB) has released a new tool to help designers confirm that the ads meet the technical specs for fast-loading, lightweight ads.
Marteq's insight:
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Marteq's insight:
Action Item: take some, most or all of these suggestions and start testing. Note that for some email clients, it may be a bit too soon, so test using Litmus. BTW: Hamburger Menus are collapsible menus in a mobile email format.
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From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.
Marteq's insight:
Very cool. Click through for something larger than an eye chart.
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Marteq's insight:
Quiz your webmaster, and come across as a genius.
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New HTML5 tags with descriptions. Comparison between old version of HTML and HTML5 . ___________________________________ ► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!
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Advanced/ Digest... Here are some predictions to ponder as we ride into the year of the horse: Marketers will stop talking about Big Data and start acting on it.
Engagement will become more important than "response" in any one channel. From an email perspective, engagement will increasingly impact inbox placement (already a major driver of filtering algorithms at the major mailbox providers), which will in turn tie back to brand reputation. In other words, where you land in the inbox is how your brand will be perceived by your customers.
Wider adoption of HTML5 will make the inbox its own "screen." The inbox will no longer be a place to navigate away from. Landing pages will be less relevant and video in email will become commonplace as part of the inbox experience. According to a recent study by Email Monks, 58 percent of users can now see HTML5 video in their inboxes. As for what kind of videos to feature, training courses and product demos were rated the most effective, but expect to see more customer testimonials and contest-related videos.
Your privacy policy will directly impact your brand's reputation. Consumers are also becoming savvy enough to recognize that their personal data is an asset to be protected - an asset whose mistreatment has severe repercussions for your brand's reputation.
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Marteq's insight:
The author is from Return Path, so obviously there's an email bias. Regardless, prognostication #3 is excellent, and something that we all need to embrace: a responsive, HTML5-based email that negates the need for a landing page.
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