I was recently doing some testing of Google Search Engine Results. I searched for the term WordPress. The result for WordPress.org caught my attention.

Conclusion...

This is one of the reasons why we have our clients focus on writing great and remarkable content rather than focus on the actual keywords utilized. If you write remarkable content, Google will utilize other sites that refer to your content to determine what search results to index the content into… or even to develop the snippet to describe the page. If you try and force the content, making it less remarkable – you won’t even rank for the terms you’d like to.