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The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework 
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Most B2B decision-makers expect e-commerce to drive growth. Check out why they think so, including the value of B2B e-commerce for customers and effective e-commerce tactics.
Marteq's insight:
The Benefits of E-Commerce for B2B Firms - MarketingProfs
To access the full study, click through for the link.
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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![72 Must-Have Features for E-Commerce Websites [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/k6sQpl342NBShWi9Es6Fj_L6dadsvGA8m9WNoVsbzkY=)
Does your e-commerce website provide the best possible experience for visitors? Check out today's infographic to see 72 site sections and features to consider when creating or updating your site.
Marteq's insight:
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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User experience design
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MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing
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"Today’s midsize B2B firms are looking for data-driven, enterprise-quality commerce technology at a small-business price that supports:
Marteq's insight:
The headline applies to anything. However, the report (which you can access via the adjacent link) specifically covers B2B Commerce, and I don't know how a vendor can offer less-than-ideal features when it comes to Ecommerce.
marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more. #MarTech #DigitalMarketing
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Marteq's insight:
This is readily available online from Magento, so I just pulled the URL(https://magento.com/sites/default/files/ForresterB2B%20Wave.pdf) and reposted here. BTW: Magento is the clear leader in this space.
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing
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E-commerce SEO doesn't have to be complicated or time-consuming. Follow this step-by-step guide for smart tips on making the most of e-commerce SEO in no time!
Marteq's insight:
As you know, B2B E-commerce is about to burst, so this is a very timely and useful guide.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact marketingIO. #MarTech #DigitalMarketing
Dennis M's comment,
March 31, 2020 12:11 PM
Well written and thought out content right here. Keep up the good work!
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![The 5 Elements Every e-Commerce Website Needs to Attract New Customers [Infographic] - Social Media Explorer | The MarTech Digest | Scoop.it](https://img.scoop.it/abZmpLhmc5V9QK9rGRTv8_L6dadsvGA8m9WNoVsbzkY=)
Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers....read more
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Subscribe to The MarTech Digest: http://bit.ly/miocom #MarTech
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![E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/rbsXBY9bPwwKUMQqCxIIRvL6dadsvGA8m9WNoVsbzkY=)
This 17-step SEO guide will help you to optimize your product pages for e-commerce. Check out this infographic guide to make sure all the elements of your e-commerce product pages are in place.
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
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#3 was a surprise. CT for the details.
If you enjoy reading The MarTech Digest, then PLEASE retweet this: https://ctt.ec/14RpG
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Marteq's insight:
The basics.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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1. Enrich the commercial process. By expanding upon the traditional shopping cart approach, B2B ecommerce solutions consider speed and quality throughout the end-to-end commercial process, allowing businesses to reduce the amount of time spent on menial tasks, and offer customers information in a more convenient and comprehensive way.
Marteq's insight:
B2B Ecommerce is here in a big way...and it's one of the 2017-18 focal points for marketers.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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![[FREE] Ecommerce Best Practice Report 2017 - ConversionXL | The MarTech Digest | Scoop.it](https://img.scoop.it/eAU-N3fp5mHeubyOG5foHaWwCjYPSNRaTxwW-1h4YRQ=)
Get data-backed ecommerce guidelines you can implement right away to increase revenue.
Marteq's insight:
Timely!
marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing
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Marteq's insight:
marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how. #MarTech #DigitalMarketing
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From
moz
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
Marteq's insight:
A well-spent 18 minutes. Smart stuff.
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Here are eight solid reasons your ecommerce business needs marketing automation:
Marteq's insight:
Email your comments to joe_rizzo@marketingIO.com. I’ll publish it here. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Salesforce.com Inc. on Tuesday introduced a new e-commerce service based on its $2.8 billion acquisition of Demandware Inc. in July. The Salesforce Commerce Cloud is intended to help customers set up online storefronts and in-store tablets and kiosks, adding commerce functions to the company’s portfolio of software delivered as a service over the internet.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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One of the scariest and most necessary changes a growing eCommerce company experiences is the dreaded replatform and the subsequent migration. You know, transferring all of your products and existing information from your old eCommerce platform to a new solution.
Marteq's insight:
An excellent collection of resources around eCommerce.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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The new Lightning Bolt offering from Salesforce launched last week provides marketers with a framework on the Salesforce platform that gives them the ability to deploy personalized customer experiences across devices, and a Bolt solution from CloudCraze will focus on B2B commerce.
Marteq's insight:
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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Most organizations are still figuring out the basics of strategy and development
Marteq's insight:
There's a reason why SFDC is shifting towards transactional.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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E-commerce platform SalesOptimize announced the launch of its B2B sales lead generation search engine for companies selling their products or services to e-commerce merchants.
Marteq's insight:
Don't overlook, as B2B eCommerce is growing rapidly. This particular tool doesn't play, but watch for similar in B2B.
NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x
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![Social Media for E-Commerce Marketing [Infographic] - MarketingProfs | The MarTech Digest | Scoop.it](https://img.scoop.it/CqKaq_BoMcwUE3tqJzlLifL6dadsvGA8m9WNoVsbzkY=)
What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights
This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing