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Focus on the Customer Journey
Marteq's insight:
DMPs should be number 1.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing 
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"Myth #1: A DMP is just another way of describing a marketing database
Myth #2: A DMP is the same thing as a DSP
Myth #3: Every business needs a DMP
Myth #4: Only digital advertisers benefit from a DMP
Myth #5: All DMP platforms do basically the same thing"
Marteq's insight:
In the age of ABM, I'm not certain DMP is a requirement.
Click/tap to view the original article. This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing
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So, when I am asked, what is the future of DMPs, I say that the idea of licensing something called a “DMP” will not exist in a few years.
Marteq's insight:
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
#MarTech #DigitalMarketing
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Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we're all too aware of the importance of data. For example, the typical. Marketing topic(s):Big Data. Advice by Gavin Llewellyn.
Marteq's insight:
Ohhh an excellent article. Superb discourse on building out a DMP infrastructure, and the article needs more exposure.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
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Isabelle Vissuzaine's curator insight,
March 23, 2017 5:02 AM
Une explication simple du big data, des DMP et des acronymes du marketing digital et du data-driven. A lire sans modération !
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1. Platforms, technology, and data are improving
Marteq's insight:
Needed: new technology that is easy to use and integrates into the existing stack.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing
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Using a slightly dry but useful typology model, we can look at the various development stages of CRM.
Marteq's insight:
CT for the CRM v MA and CRM v DMP.
Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.
marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing. Go here to submit RFQs. #MarTech #DigitalMarketing
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A data management platform provides marketers with centralized control of all of their audience and campaign data. It helps them manage and analyze this data to craft, target, and optimize campaigns that reach more of the right people and drive improved ROI.
Marteq's insight:
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A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. In digital advertising, these sources include publishers websites and apps on which advertisers buy advertising. A DMP offers a central location for marketers to access and manage data like mobile identifiers and cookie IDs to create targeting segments for their digital advertising campaigns.
Marteq's insight:
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marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Part one of 2-part series by Gartner analyst Martin Kihn describing how DMPs (data management platforms) for marketing and advertising work, in detail. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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I’ve said somewhere that a DMP is a “smart database” and I stand resolved. Storage is not the least of its functions. But let’s remember the preamble: It’s smart. It makes decisions. As a fair rule, the DMP relies on links to other systems to get anything done. It’s this existential gap between mind and body that makes the DMP among the most difficult of ad tech-mar tech systems for marketers to understand.
Top 10 Amazing Secrets of DMPs
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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Multichannel marketing services provider Harte Hanks today introduced the Data Refinery, a Hadoop-based platform that sorts large volumes of data across multiple sources in real time. The result, promises the company, is application-specific customer profiles that are based on the most current and accurate data. marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
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From
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iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.
Marteq's insight:
Basic segmentation is replaced by persona-based segmentation, which is replaced by predictive-based segmentation and predictive-based reaction, which is replaced by personalization, supported by DMPs. Closing in...
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![[FREE PAPER] Data Management Platforms Demystified - Digital Marketing Depot | The MarTech Digest | Scoop.it](https://img.scoop.it/pTUAOzaUwv5wGzQsFvf1b_L6dadsvGA8m9WNoVsbzkY=)
Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs.
Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
Marteq's insight:
An excellent primer on DMPs. Strongly recommend the quick registration to receive the white paper.
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Digest... Over the past few years, we’ve seen both marketer excitement over, and actual investment in, DMPs grow significantly. Heralded as a “true audience intelligence engine,” the DMPs foundational role is to collect, manage, and activate data that marketers can use to build targetable user profiles and audience segments. But the reality is it’s not plug and play technology: DMPs require strategic focus, data savvy, and operational heavy lifting. ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ Receive a FREE daily summary of The Marketing Technology Alert HERE ↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑↑
Here’s a little more information on what we address in the report: -- > Phase one: Requirements gathering. During this phase, it’s critical to align the organization to support the DMP, set the goals that marketers want the DMP to accomplish, and devise a plan for the collection, management, and activation of data for the platform. -- > Phase two: Vendor selection. To address this phase, the report examines difficulties around navigating the DMP marketplace and offers topline advice on how to think about selecting the right DMP for your organization. -- > Phase three: Deployment. Crucial to DMP success is to conduct a methodical roll without biting off too much data at once. Start small to avoid data deluge.
Marteq's insight:
The report is being released by AdExchanger this week. We'll keep an eye out for it.
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Digest... 1. It's About Data Most B2B brands now have lead scoring, and marketing automation tools, so they can take targeting to a level no social network can with their data alone. So how do you combine social data, data from your marketing automation tool, and other data sets together? Your DMP, that's how.
2. Self-Serve vs. Full-Service Odds are you are using a DMP without even knowing it. If you use a tool like Demandbase, AdRoll, Terminus, or any other ad serving platform, those ads are being targeted by using their DMP.
Receive a FREE daily summary of The Marketing Technology Alert HERE ˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄˄ 3. The Trend Is Growing This isn't a pipe dream that you should expect to have in place in 10 years.
4. First- and Third-Party Data The DMP allows you to combine your data with data from other data sources - your data (first party) can be melded with, or cross-referenced with, other data (third party) to give you more information than ever before. So, imagine having a list of all of your leads in stage one, and overlaying a dataset giving you all of their social handles.
5. Cross-Device Connecting The IAB is working on a new type of tracking, which will allow you to track a single user across devices. With that, you could track a single person from each device they are on, and their engagements can be tied back to a central location. That location would be your DMP. So, connecting lots of different data from different places is the key of the DMP.
Marteq's insight:
And this is why the LinkedIn/Bizo combination looks to be very powerful. Imagine real time appending with new information.
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Intermediate/ Excerpt... One of the top takeaways: “Marketers recognize the importance of data, but aren’t widely using it to make informed decisions.” Here are the supporting facts and figures:
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Marteq's insight:
You hire data jockeys, or you outsource to a 3rd party data management provider. You can't sit on this stuff: doing nothing is not an option.
Chuck Taylor's curator insight,
September 22, 2014 10:33 AM
The biggest challenge marketers face today is leveraging the multitude of data sources and buying channels to maximize their marketing insights. 
Elise Perkins's curator insight,
December 9, 2014 11:29 PM
This article talks about how data is not only changing the rules of journalism but other fields, like marketing as well. There is power in the numbers, and its about how you can use those numbers that will insure success in the future, but the old stand by no longer applies.
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Basic/ Digest... Popular customer relationship management (CRM) vendor SugarCRM is enlarging its data offering today by announcing integrated business data from Dun & Bradstreet (D&B).
D&B data had previously been available as an outside source to the software, in addition to such sources as LinkedIn, HootSuite, and in-house ERP systems.
This new D&B partnership is intended to provide access to data via searching instead of manual entry. Users can search in SugarCRM for, say, new prospects, click to add lists of competitors or corporate family members, or search for departmental contacts and add them with a click. ____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Just a bit behind the times, as the world is starting to shift to DMPs.
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Neustar rolled out on Monday the beta version of PlatformOne, a product that combines Neustar’s offline assets with the online marketing capabilities of Aggregate Knowledge, which Neustar acquired last October.
PlatformOne merges this consumer data with Aggregate Knowledge’s technology. Through its relationships with wireless carriers and Internet service providers, Neustar has access to a large data set of telephone numbers and geolocation data. Aggregate Knowledge’s data-management platform (DMP) provides marketers with media intelligence in the online space.
The combined product is designed to allow marketers to find audience segments based on first-party CRM data as well as Neustar’s consumer data and analyze how a marketing campaign performed against those segments.
____________________________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Marteq's insight:
Another step towards integrated DMPs.
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Love this piece! But successful data-driven marketing is only possible if you have data you can trust. Companies need to invest significantly in quality data.