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![[FREE GARTNER REPORT] CMO Spend 2015: Eye on the Buyer - Gartner | The MarTech Digest | Scoop.it](https://img.scoop.it/fqMPBIe-fJabE2EdYDOpGvL6dadsvGA8m9WNoVsbzkY=)
Marketing budgets remain healthy, while a customer-centric, integrated marketing mix is drawing funds from unique sources.
1 Customer experience has marketers’ full attention
2 Increasing budgets are reflecting Marketing’s increased responsibility
3 The line between traditional and digital marketing continues to blur
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The report is behind a registration page, but at no charge. You'll recognize the data, but there are two important points: (1) CX is building as a point of emphasis in 2015; and (2) if marketing is taking on a digital face, should we still refer to digital marketing, i.e., is it redundant?