A well-structured Marketing Technology stack enables a CX program — and it takes rigorous planning.

Your goal with a MarTech stack may not be to “buy it all now” and make it fit together, but rather plan a natural progression of solutions or puzzle pieces based upon the maturity of a business and its forecasted growth. 

Planning goes a long way when it comes to marketing when time permits, but don't limit opportunities as a result of technology constraints nor limit growth as a result of perceived budget availability.