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The battle for the US search market tends to be viewed in the context of how Yahoo-Bing is faring against Google, but on a global basis, Baidu’s influence cannot be ignored. The search engine – which dominates the Chinese market to the tune of roughly 80% share – accounted for one quarter of all global search ad clicks in Q1, according to a new report from Covario. That compares to 7.2% share for Yahoo-Bing (and a solid 62% for Google).
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Summary... Key findings from the report include: **Google AdWords was shown to be the leader in impressions and click-through rates. In fact, AdWords delivered significantly higher impressions in five of the six categories studied. **In addition, average click-through rates on AdWords campaigns were 2-5 times higher than those on Yahoo! Bing in all categories studied during the period. **At the same time, the Yahoo! Bing Network was found to have costs-per-click that were 1-3 times lower than AdWords, as well as brand impressions that were 76 to 90 percent less expensive on average than AdWords. **In addition, there was less competition for top positions on its results pages, with 36 percent fewer advertisers on Yahoo! Bing than on AdWords in the studied verticals.
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A summary of the AdGooroo report scooped adjacent to this scoop. First two bullet points above tell you all you need to know...for now.
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"In this valuable new report, AdGooroo analyzes U.S. paid search performance on Yahoo! Bing as well as Google AdWords across six verticals: Retail, Financial Services, Travel, Education, Computer & Internet, and Business to Business. View side-by-side comparisons of the two search engines for:
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